“I went from $20/hour to a $95,000 salaried estate nanny role with full benefits. The challenge changed how I see myself—and how families see me.”
A 5-day challenge
The High PaidNannyChallenge
Discover how to overcome what keeps good nannies underpaid — and become the high paid nanny.
Five days of positioning, presentation, and negotiation coaching with Elizabeth Johnson — so families pay you what your care is actually worth.
Doors close Sunday at midnight. Limited to 100 spots.
$120k+
Average graduate salary
+$18/hr
Average rate increase
500+
Graduates in premium homes
98%
Would recommend
You're already a great nanny. The gap is positioning.
Most nannies are underpaid not because they lack skill, but because they look like every other profile on the market. Families with money aren't hiring a babysitter—they're hiring calm, confidence, and discretion.
The High Paid Nanny Challenge shows you how to package your experience, communicate your value, and ask for rates that reflect the professional you already are.
“I raised my rate from $22 to $38/hour in two weeks—before the challenge even ended.”
By the end of 5 days you will:
- Know exactly what premium families are actually buying
- Have a polished portfolio that sells before you speak
- Confidently quote rates 40–100% higher than your current ones
- Handle objections like “that’s out of our budget” with ease
- Walk away with a 30-day action plan for your next role
Three pillars of a premium nanny brand
We don't teach childcare. We teach the business of being irreplaceable.
01
Position
Define your premium niche—newborns, multiples, travel, special needs—and build a brand that makes agencies and families seek you out.
02
Present
Craft a portfolio, bio, and interview presence that signals luxury service, boundaries, and calm authority.
03
Negotiate
Learn the exact scripts, contract terms, and perks to ask for so you never leave money on the table again.
What happens each day
Five focused lessons with templates, scripts, and live Q&A. Designed for busy professionals.
Day 1
The Premium Mindset
Why wealthy families buy differently. Releasing guilt around high rates and owning your value.
Day 2
Your Signature Portfolio
Building a one-page profile, reference kit, and photo presence that looks like a luxury service.
Day 3
Interview Like an Expert
The questions to ask, the red flags to spot, and how to lead the conversation with confidence.
Day 4
Boundaries & Contracts
Guaranteed hours, overtime, travel pay, PTO, and the professional boundaries that protect your income.
Day 5
The Offer & 30-Day Plan
How to quote, negotiate, and follow up. You leave with a personalized roadmap to your next high-paid role.
Graduates who raised the bar
Real nannies. Real rate increases. Real confidence.
“For the first time, I didn’t feel greedy asking for more. I quoted $35 and the family said yes on the spot. No negotiation needed.”
“The portfolio template alone is worth the price. I had three interviews in a week after updating my profile.”
Limited cohort pricing
Join the challenge
One payment. Lifetime access. A career upgrade that pays for itself on day one.
$97one-time
- 5 daily video lessons with lifetime access
- The Premium Nanny Portfolio template pack
- Rate & contract negotiation scripts
- Private community access
- Live Q&A call with a high-net-worth placement expert
- 30-day action plan template
Reserve my spot — $97
7-day money-back guarantee. No questions asked.
Questions & answers
Professional nannies with at least one year of paid experience who want to move into higher-paying roles. If you’re ready to be treated as a household professional, this is for you.
Your next high-paying family is already looking
In five days, you can be the candidate they stop scrolling for. The one who quotes with confidence, sets boundaries with grace, and gets paid like the professional she is.
Join the High Paid Nanny ChallengeDoors close Sunday at midnight.